expand icon
book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

النسخة 8الرقم المعياري الدولي: 978-1133188544
book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

النسخة 8الرقم المعياري الدولي: 978-1133188544
تمرين 10
Discuss the notion that a particular measure could be reliable and still not be valid. In your discussion, distinguish between reliability and validity.
التوضيح
موثّق
like image
like image

The extent to which unlike scores on a m...

close menu
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
cross icon