Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

تمرين 15

Establish response categories and codes for the following question that was asked of a sample of business executives: "In your opinion, which types of companies have not been affected by the present economic climate "
b. Code the following responses using yam categories and codes.
1. Washington Post
2. Colgate Palmolive
3. Procter Gamble
4. Hilton Hotels
5. Bank of America
6. Faberge
7. Wells Fargo and Company
8. Amana
9. Holiday Inn
10. Whirlpool
11. Chili's
12. Citibank