Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

تمرين 14

Crystallo Bottling Company, which provides plastic bottles to various soft drink manufacturers, has the following information pertaining to the number of cases per shipment and the corresponding transportation costs:
The marketing manager is interested in studying the relationship between the number of cases per shipment and the transportation costs. Your assistance is needed.
a. Using a statistical software package, enter the data and calculate the Pearson product-moment correlation coefficient.
b. Does it appear that there is a relationship between the number of cases and transportation costs Explain.