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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
النسخة 6الرقم المعياري الدولي: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
النسخة 6الرقم المعياري الدولي: 978-0078112058 تمرين 5
Visit two local retail service providers that you believe are positioned very differently (such as Kmart and Nordstrom, or Burger King and a fine restaurant). From your own observations, compare their strategies on the elements of the services marketing mix.
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Service marketing Mix:
The marketing mi...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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