Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

تمرين 11

Interview an employee of a local service business. Ask the person to discuss each of the five dimensions of service quality with you as it relates to the person's company. Which dimensions are most important? Are any dimensions not relevant in this context? Which dimensions does the company do best? Why? Which dimensions could benefit from improvement? Why?