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book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

النسخة 6الرقم المعياري الدولي: 978-0078112058
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

النسخة 6الرقم المعياري الدولي: 978-0078112058
تمرين 9
If you were the marketing director of your college or university, what types of research (see Exhibit 5.1) would be essential for understanding both external and internal customers? If you could choose only three types of research, which ones would you select? Why?
If you were the marketing director of your college or university, what types of research (see Exhibit 5.1) would be essential for understanding both external and internal customers? If you could choose only three types of research, which ones would you select? Why?
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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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