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book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

النسخة 6الرقم المعياري الدولي: 978-0078112058
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

النسخة 6الرقم المعياري الدولي: 978-0078112058
تمرين 10
Compare and contrast the types of research that help a company identify common failure points (see column 2 in Exhibit 5.1). Which of the types do you think produces better information? Why?
Compare and contrast the types of research that help a company identify common failure points (see column 2 in Exhibit 5.1). Which of the types do you think produces better information? Why?
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The research types to identify the servi...

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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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