Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

تمرين 6

Reread the Technology Spotlight in this chapter, featuring Cisco Systems. Visit Cisco System's support website (www.cisco.com/support). Review what the company is doing to help its customers solve their own problems. Compare what Cisco is doing with the self- ervice efforts of another service provider of your choice.