Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

تمرين 2

Consider the university or school you currently attend. What are examples of hard standards, soft standards, and one-time fixes that would address student requirements? Does the school currently use such standards for delivery of service to students? Why or why not? Do you think your reasons would apply to private-sector companies as well? To public or nonprofit companies?