expand icon
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

النسخة 6الرقم المعياري الدولي: 978-0078112058
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

النسخة 6الرقم المعياري الدولي: 978-0078112058
تمرين 2
Visit the websites of companies with known world-class service cultures (such as Ritz- arlton, FedEx, Starbucks, or Zappos). How does the information conveyed on the website reinforce the company's service culture?
التوضيح
موثّق
like image
like image

Visiting and analyzing the service cultu...

close menu
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
cross icon