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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
النسخة 6الرقم المعياري الدولي: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
النسخة 6الرقم المعياري الدولي: 978-0078112058 تمرين 2
Using Table 12.1 , think of specific services you have experienced that fall within each of the three levels of customer participation: low, medium, and high. Describe specifically what you did as a customer in each case. How did your involvement vary across the three types of service situations?
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Discussing the role of customers in wide...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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