Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

تمرين 5

Visit a service setting in which multiple types of customer segments use the service at the same time (such as a theater, golf course, resort, or theme park). Observe (or interview the manager about) the organization's strategies to manage these segments effectively. Would you do anything differently if you were in charge?