Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

تمرين 2

Think of another service company that provides integrated service marketing communications. Go to the service company's website and find the section where it posts its advertising and communication. Is the company's campaign as comprehensive and as integrated as Hotels.com's campaign, as described in the opening vignette? Why or why not? What should be added, changed, or deleted to improve the campaign?