Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

تمرين 3

Go to the Google website and select the tab called "Business Solutions." This is the section of the site that describes the types of advertising that Google offers. Do the same thing for YouTube (you must go to "Company Information" and then to "Advertising"). Review these types of advertising, and describe the benefits and disadvantages of each. If you were an advertiser, which of these types of ads would you want to use? Why?