Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

تمرين 8

Go to the Priceline.com Internet site and become familiar with the way it works. Next, go to Orbitz and Travelocity and compare the way they operate. What are the benefits and trade- offs in using Priceline over Orbitz and Travelocity?