
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
النسخة 6الرقم المعياري الدولي: 978-0078112058
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
النسخة 6الرقم المعياري الدولي: 978-0078112058 تمرين 10
To this day, many companies believe that service is a cost rather than a revenue producer. Why might they hold this view? How would you argue the opposite view?
التوضيح
Service is viewed as Cost rather than Re...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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