Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

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Your marketing plan will include a situation analysis based on internal and external factors that are likely to affect your marketing program.
To summarize information about external factors, create a table and identify three trends related to each of the five forces (social, economic, technological, competitive, and regulatory) that relate to your product or service.