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book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

النسخة 4الرقم المعياري الدولي: 9780078112065
book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

النسخة 4الرقم المعياري الدولي: 9780078112065
تمرين 10
( a ) Why might a marketing researcher prefer to use secondary data rather than primary data in a study ( b ) Why might the reverse be true
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a)
Primary data is the data that is coll...

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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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