Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

تمرين 8

Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 8-7, what advertising actions might you take to increase revenues from ( a ) dormitory students, ( b ) dinners, and ( c ) after-dinner snacks from night commuters