Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

تمرين 10

In reaching global markets outside the U.S. ( a ) what are some criteria that Prince should use to select countries in which to market aggressively, ( b ) what three or four countries meet these criteria best, and ( c ) what are some marketing actions Prince might use to reach these markets