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book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

النسخة 4الرقم المعياري الدولي: 9780078112065
book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

النسخة 4الرقم المعياري الدولي: 9780078112065
تمرين 10
For the product offering in your marketing plan,
Develop ( a ) branding and ( b ) packaging strategies, if appropriate for your offering.
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(a)
The branding will be based on the fo...

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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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