Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

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Does your marketing plan involve a personal selling activity If the answer is "no," read no further and do not include a personal selling element in your plan. If the answer is "yes":
Develop a sales plan, focusing on the organizational structure you would use for your salesforce (geographic, product, or customer).