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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 49
Developing guanxi is a vital part of business in China. Using the text and case, explain how a Western company could build guanxi with their Chinese business partner.
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Guantxi: It is a Chinese term which refe...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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