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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 50
Think in terms of family decision making from Chapter 6. What members of the household are likely to play each of the following roles in the purchase decision for Beats Music or Beats headphones
a. Initiators
b. Information gatherers
c. Influencers
d. Decision makers
e. Purchasers
f. Users
a. Initiators
b. Information gatherers
c. Influencers
d. Decision makers
e. Purchasers
f. Users
التوضيح
موثّق
موثّق
Family decision making : It is the proce...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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