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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 77
Chapter 9 discusses schemas, which are also known as schematic memories and knowledge structures. Construct a schema diagram for each of the following celebrities as brands.
a. Michelle Kwan
b. Beyoncé
c. Shaquille O'Neal
a. Michelle Kwan
b. Beyoncé
c. Shaquille O'Neal
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Schemas: They are also referred as the k...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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