Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

تمرين 30

Develop a psychographic profile relating to the type of person who would be most likely to purchase pet food products from Complete Natural Nutrition. That is, generate a list of attitudes, values, activities, and interests that are specifically related to having a dog that Cheese Please and Real Food Toppers buyers would likely possess.