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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 101
Chapter 10 covers McGuire's psychological motives. Review the cognitive preservation motives, cognitive growth motives, affective preservation motives, and affective growth motives. Which of these motives could describe why Hello Kitty enthusiasts, such as Ms. Goldsworth, accumulate such large Hello Kitty collections
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McGuire's Growth Motives:
McGuire ident...

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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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