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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 79
Chapter 11 discusses the appropriateness of value-expressive versus utilitarian appeals in various contexts.
a. Are Dell's products functional products or are they designed to enhance self-image or provide other benefits
b. Based on your answer to part a, what does the text suggest is the most appropriate appeal
a. Are Dell's products functional products or are they designed to enhance self-image or provide other benefits
b. Based on your answer to part a, what does the text suggest is the most appropriate appeal
التوضيح
موثّق
موثّق
Value expressive approach
Value express...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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