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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 102
Images of men shown performing duties that were traditionally considered to be feminine, such as the Walmart example, encourage an attitude shift about what roles are acceptable for men and women. How does this relate to the attitude change strategies discussed in Chapter 11
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Strategies are defined as a roadmap desi...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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