
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 56
Chapters 15 and 17 discuss information search and shopping. If Amazon is successful with its launching of Amazon Prime Air, how could this change the information search in the consumer decision process and could it result in more online purchases
التوضيح
Information search is one of the stages ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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