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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 32
Describe the needs that the following items might satisfy and the total cost to the consumer of obtaining the benefits of the total product.
a. Digital video recorder (e.g., TiVo)
b. Lasik eye surgery
c. Motorcycle
d. SUV
a. Digital video recorder (e.g., TiVo)
b. Lasik eye surgery
c. Motorcycle
d. SUV
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Consumer behaviour must be studied very ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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