Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

تمرين 36

Find and copy or describe an advertisement for an item that reflects Americans' position on the following values:
a. Active\Passive
b. Material\Nonmaterial
c. Hard work\Leisure
d. Postponed\Immediate gratification
e. Sensual gratification\Abstinence
f. Religious\Secular
g. Cleanliness
h. Performance\Status
i. Tradition\Change
j. Risk taking\Security
k. Problem solving\Fatalistic
l. Admire\Overcome nature
m. Individual\Collective
n. Limited\Extended family
o. Diversity\Uniformity
p. Competition\Cooperation
q. Youth\Age
r. Masculine\Feminine