Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

تمرين 8

Describe how each of the following firm's product managers should approach the ( i ) pre-Depression generation, ( ii ) Depression generation, ( iii ) baby boom generation, ( iv ) Generation X, ( v ) Generation Y, and ( vi ) Generation Z.
a. Pepsi
b. Panera Bread
c. The Golf Channel
d. About.com
e. The Humane Society
f. iPod
g. Facebook
h. Crest Whitener System