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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 6
Describe how each of the following firms' product managers should approach the ( i ) Catholic, ( ii ) Protestant, ( iii ) born-again Christian, ( iv ) Jewish, ( v ) Muslim, and ( vi ) Buddhist subcultures.
a. Red Bull
b. Wendy's
c. The NBA
d. Maxim magazine
e. The United Way
f. Dell laptops
g. Facebook
h. Estée Lauder makeup
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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