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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 19
Pick two stages in the household life cycle. Describe how your marketing strategy for the following would differ depending on which group was your primary target market.
a. Minivan
b. Razors
c. Broadway show
d. Casino
a. Minivan
b. Razors
c. Broadway show
d. Casino
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The stages of HLC reveal many product ne...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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