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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 2
Answer the Question using (a) shoes, (b) barbeque grill, (c) car, (d) toaster, (e) iPad, and (f) adopting a pet from a shelter.
What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)
What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)
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A Reference group is a group that is use...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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