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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 19
Which of McGuire's motives would be useful in developing a promotional campaign for the following? Why?
A.Cadillac CTS
B. Precision Cuts (hair salon chain)
C. Nokia cell phones
D. Just for Men hair coloring
E. Twitter
F. Habitat for Humanity
التوضيح
موثّق
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McGuire developed a highly detailed set ...

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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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