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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 32
Ask two students to describe the coping mechanisms they use when dealing with product or service failures. Identify factors that cause their coping to be beneficial (e.g., complaining to the company) rather than detrimental (e.g., negative WOM) to the firm.
التوضيح
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هذا السؤال ليس له إجابة موثقة من أحد الخبراء بعد، دع الذكاء الاصطناعي Copilot في كويز بلس يساعدك في إيجاد الحل.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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