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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 20
Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes toward the following Justify your answer.
a. Student health system
b. Target store
c. Hybrid automobiles
d. Cats as pets
e. Amp
a. Student health system
b. Target store
c. Hybrid automobiles
d. Cats as pets
e. Amp
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Multi-attitude attribute model : The mod...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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