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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 9
Describe a magazine, Internet, or television advertisement, or a package that uses the following. Evaluate the effectiveness of the ad or package.
a. Aesthetic appeal
b. Source credibility
c. Celebrity source
d. Testimonial
e. Fear appeal
f. Humorous appeal
g. Emotional appeal
h. Comparative approach
i. Extensive nonverbal elements
j. A two-sided appeal
k. Positive message framing
l. Negative message framing
التوضيح
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هذا السؤال ليس له إجابة موثقة من أحد الخبراء بعد، دع الذكاء الاصطناعي Copilot في كويز بلس يساعدك في إيجاد الحل.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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