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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 29
Use Table 12-2 to measure your four self-concepts. To what extent are they similar What causes the differences To what extent do you think they influence your purchase behavior
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Self concept refers to the perception, a...

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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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