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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 2
For each of the following products, develop one ad that would appeal to a target market characterized by predominantly independent self-concepts and another ad for a target market characterized by predominantly interdependent self-concepts.
a. Amazon.com
b. Mini Cooper automobile
c. Timex watch
d. Polo Ralph Lauren clothing
a. Amazon.com
b. Mini Cooper automobile
c. Timex watch
d. Polo Ralph Lauren clothing
التوضيح
موثّق
موثّق
People with predominantly independent se...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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