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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 14
Develop a marketing strategy based on VALS for
a. Starbucks
b. Grand Canyon kayak vacation
c. Sirius satellite radio
d. Kawasaki jet ski
e. Triumph motorcycles
f. NBA
التوضيح
موثّق
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VAL's : They are Psychographic segmentat...

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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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