
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 37
Interview five students and identify three consumer problems they have recognized recently. For each problem, determine
a. The relative importance of the problem.
b. How the problem occurred.
c. What caused the problem (i.e., change in desired or actual states).
d. What action they have taken.
e. What action is planned to resolve each problem.
a. The relative importance of the problem.
b. How the problem occurred.
c. What caused the problem (i.e., change in desired or actual states).
d. What action they have taken.
e. What action is planned to resolve each problem.
التوضيح
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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