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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
النسخة 13الرقم المعياري الدولي: 978-1259232541 تمرين 38
How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance What specific action would you recommend, and what effect would you intend it to have on the recent purchaser of (gift of) the following
a. PBS donation
b. A condominium
c. Dance lessons
d. A hybrid automobile
e. Microwave oven
f. Tropical fish
a. PBS donation
b. A condominium
c. Dance lessons
d. A hybrid automobile
e. Microwave oven
f. Tropical fish
التوضيح
موثّق
موثّق
Post Purchase Dissonance:
Customers gen...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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