Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

تمرين 44

How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance What specific action would you recommend and what effect would you intend it to have on the recent purchaser of the following
a. Cell phone
b. Expensive watch
c. Tablet computer
d. Corrective eye surgery