expand icon
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

النسخة 13الرقم المعياري الدولي: 978-1259232541
تمرين 16
Discuss how a small biotechnology firm could influence the reference group infrastructure and the lead users to accelerate adoption of its products in the market.
التوضيح
موثّق
like image
like image

For the new business organizations it is...

close menu
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
cross icon