Microeconomics 18th Edition by Campbell McConnell, Stanley Brue, Sean Flynn

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THE ESPN SPORTSZONE-TO FEE OR NOT TO FEE The ESPN cable TV network runs a major sports information site at www.espn.com. Most of the content is free, but ESPN has a premium membership (see its "Insider") available for a monthly or an annual fee. Similar, but fee-free, sports content can be found at the Web sites of CNN/Sports Illustrated, www.cnnsi.com, and CBS Sports Line, cbs.sportsline.com. Since ESPN has put a price tag on some of its sports content, it implies that the utility of a premium membership cannot be found at a nofee site and is therefore worth the price. Is this the case Use the utility-maximization rule to justify your subscribing or not subscribing to the premium membership.