Contemporary Management 7th Edition by Gareth Jones,Jennifer George

تمرين 8

Managing the Value Chain
Choose an organization with which you are familiar-one that you have worked in or patronized or one that has received extensive coverage in the popular press. The organization should be involved in only one industry or business. Answer these questions about the organization:
Try to identify improvements that might be made to the organization's value chain to boost its responsiveness to customers, quality, efficiency, and innovation.