Fundamentals of Selling 13th Edition by Charles Futrell

تمرين 6

The prospect must have delivery of the product in four weeks to meet a national advertising rollout. The company has big bucks invested in the ad campaign. After beating the production people about the head and shoulders, the best delivery your company can promise is six weeks. The boss orders you to promise the customer delivery within a four-week deadline. What is the most ethical action to take
Do as your boss says and promise the four-week deadline, even though you know there is no possibility of meeting this deadline.